CUNARD: The World Premiere of The Greatest Showman
Cunard partnered with 20th Century Fox to host the world premiere of the “The Greatest Showman” motion picture on flagship ocean liner Queen Mary 2 while docked in New York. The goal of the world premiere onboard-event was to generate exposure for the Cunard brand and showcase the brand’s glamour and luxury to consumers, the media, and a high-profile segment of the entertainment industry. Guests at “The Greatest Showman” premiere on Queen Mary 2 included Hugh Jackman, Zac Efron, Zendaya, Anna Wintour, and more. MGA Media Group worked with 20th Century Fox on red carpet publicity, which included a livestream broadcast featuring talent from the film. The livestream ran on multiple social media channels, bringing this exclusive event to the public, engaging with social followers and generating new followers.
The World Premiere event on Queen Mary 2 was featured on the Tonight Show with Jimmy Fallon, Access Hollywood, Extra, CBS This Morning, Vogue, InStyle, E! News, LA Times, NY Post, The Hollywood Reporter, Us Weekly, Variety, Travel + Leisure, and much more.
Cunard’s Facebook page received record high engagement, with an increase of more than 5,000 followers for that single event.