RENAISSANCE NEW YORK MIDTOWN HOTEL: Launch
MGA Media Group was hired to launch the Renaissance New York Midtown Hotel, the Renaissance brand’s new flagship property. The goal was to introduce this elevated product as the new look and feel of the Renaissance brand, appealing to the ‘next generation’ of millennial business travelers. Targeted pitching, key media visits, and a grand opening party generated publicity and delivered the curated messages to the media.
The launch generated more than 16.5 million in print circulation, 871.8 million online UVM and 37.4 million broadcast audience. Press highlights included two feature stories from the Associated Press AP TV, The New York Times, Travel + Leisure, US New & World Report, Forbes, TODAY Show Radio, Boston Globe, Arch Daily, Celebrated Living, NY1 News, Skift, Hotels, Hospitality Design, and more.