FAROE ISLANDS:  Sheep View 360 Campaign

CunardBoat.jpg

THE GOAL:
The Faroe Islands were one of the only destinations world-wide not to appear on Google Street View. The campaign was designed to generate wide-spread media coverage in the U.S. to help the Sheep View 360 Campaign go viral and encourage Google Street View to include the islands.

STRATEGY:

  • Focus on broadcast and major media outlets to drive big audience numbers, generating the greatest amount of press for a one-month campaign
  • Educate U.S. media on the Faroe Islands
  • Leverage video assets and high tech/low tech novelty of the campaign

RESULTS:

  • In just one month, the agency placed syndicated stories on NPR and CNN, in key outlets as WNBC-TV, NBC News online, Conde Nast Traveler, Yahoo, Smithsonian, as well as trade and digital publications
  • The Weather Channel shot an 18-minute live Facebook Feed with campaign spokesperson; received 20 million UVM
  • Fox Business interviewed Faroe Islands’ Director and spokesperson
  • Time Warner Cable News interviewed Faroe Islands’ Director and spokesperson