Hotel Cafe Royal

The goal was to create anticipation for and launch London’s 160-room Hotel Café Royal and re-introduce the property as an independent luxury hotel by the newly formed hotel brand, The Set. The campaign positioned the reopening of the Hotel Café Royal as the rebirth of a London landmark by referencing the property’s rich cultural heritage, leveraging David Chipperfield’s award-winning architectural design, and Donald Insall’s painstaking restoration, in order to secure press coverage.

Extensive news and feature coverage was secured in key target media including Architectural Digest, Elle Décor, Surface, The New York Times, Condé Nast Traveler, Travel + Leisure, Afar, Robb Report, Forbes, Billboard, T Magazine and more.